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A new hard-hitting £1m TV and online FRANK advertising campaign which shows the dangers of cocaine has been unveiled by the government.
The campaign is centred on Pablo the drug mule dog', who died as he was being used to smuggle cocaine into the country. Waking from the dead, he goes on a mission to find out the truth about the risks and consequences of taking the drug. The adverts, which will launch on Channel 4, satellite channels and online are aimed at 15-18 year olds and signpost young people to the FRANK website.

Home Office Minister Alan Campbell said, "The new hard-hitting adverts emphasise that the harms caused by cocaine can be wide-ranging. Taking cocaine can have serious consequences, legally and socially, as well as from a health and environmental point of view.

"Young people need to be aware of the dangers and FRANK is the ideal messenger for this as an established and trusted service" he continued.

Health Minister Dawn Primarolo said, "There's a darker side to using cocaine which this campaign exposes. Addiction, personality change and the risk of heart attacks even at a young age can ruin the health and lives of cocaine users and their families."

FRANK will also launch a new action pack to help those working with young people to understand the complexity of issues surrounding cocaine and how they can link their work to the new campaign. Full of information, facts and statistics and activity ideas, it explains what the law says, why cocaine is a problem and the dangers associated with its use.

Article published on 19/01/2009 by DryOutNow.com

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